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MLM Genealogy Leads - The Good, The Bad & The Unappealing
MLM genealogy leads can be a useful resource in building your network marketing business, especially if you're a skilled marketer. But, just like most things, there are both pros and cons to using them. In the following paragraphs, we'll examine the issues surrounding MLM genealogy lists.
First, The Good...
I often talk to networkers that are new to the business. Most of the time, they've been told by their upline to do a list of friends, family, and acquaintances to approach about their opportunity.
This is not the best advice.
If you're marketing sports cars, the best possible prospect is someone who has purchased a sports car recently... which might include your friends, family, and acquaintances.
Sponsoring anyone into your MLM opportunity is no different. Ideally, you want t talk to people who have signed up with a network marketing opportunity recently. These are known as "opportunity buyers," and that's precisely what MLM genealogy leads are.
So, if you're thinking about buying MLM genealogy leads, you're on the right track.
The Bad...
Unfortunately, it's not usually that simple.
MLM genealogy leads are often years old, having been pulled from the back office of companies which are no longer in business. This translates into a lot of bad numbers and people screaming, "John doesn't live here anymore... Quit phoning me!"
In addition, there's a very good chance that the list has been sold often times. Chances are, your "fresh MLM genealogy lead" has been contacted many times before you ever purchased their information.
One more issue is customers. Many companies place both customers and marketers in the same report, and just because someone purchased a product does not mean they'll be interested in joining an opportunity. Yet more of your time is squandered.
The Ugly...
Lastly, there's one very important thing to consider. Every name on the list which you bought it there for one reason and one reason only: they joined up with, or purchased product from, a MLM.
Not one of them asked for their name to be put there, neither did they ask to be solicited by you.
This affects you in two ways:
1) Legally, you have to be mindful in how you initiate contact. Since you don't have their permission, and their phone number may be on the do not phone call list, you can't use something like voice broadcasting... and you have to be careful with e-mail.
You may call them one by one, but that's not very effective...
Direct mail is probably safest, but some MLM genealogy leads actually come with address data. Most include name, phone number, and e-mail if you're lucky.
2) It takes more skill to achieve success with these leads. If you're going to pick up the phone and call them cold, you better understand exactly what you're going to say and be confident in your delivery.
If not--if they smell fear--you'll be eaten alive!
That is it! The good, the bad, and the ugly on MLM genealogy leads.
You are right to be targeting opportunity buyers, but be aware that the majority of MLM genealogy lists are old, outdated and full of bad data. You'll need to be careful how you get in touch with them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation carefully.
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