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Prepaid Legal Leads - 3 Ways To Go, What Is Optimal?
Prepaid Legal leads can make the difference between achieving success and total loss in your business. But, not all leads are born equal.
Whether you choose to buy leads or generate your own, there are three main "archetypes" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Potential customers. These individuals are interested in one of your products or services. If happy, they may be carefully introduced to your program with consistent success. But, they didn't start with an interest in making income, and they're going to need a lot of coaching.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be sincere, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the serious ones, address their objections and guide them into your team.
3. Active network marketers. These prospects are already in an business, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their wallet by joining a program.
The most valuable prepaid legal leads are those in the third group: current multi-level marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making cash with network marketing. You won't hear them ask, "Is this one of those pyramid schemes?" and other such absurd questions. They're through that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they become a member of your group and get up to speed, they'll create results much faster (and with less instruction) than the average person.
Lastly, they possibly know other active network marketers: their upline, front line, and even cross-line reps they met at their company event. These are the kind of people you want as a Prepaid Legal Associate in your group.
They're in an opportunity, though, and not likely looking to embark upon something new. It's your job to gently, and with great care, pique their interest without setting off any alerts.
The best way to do this is to lead with an offer that helps them in their existing business... something unrelated to your program. Something generic, like marketing tools or education.
Obtain their trust, and demonstrate your value to them by helping them move forward with their existing business. Show them that, unlike their existing upline, you are training them things that yield results. But make it clear that the only people who get your real focus are the people contributing to your personal success.
At that point, becoming a member of your team will be the next sensible step.
In conclusion, you can target potential customers, you can go after opportunity seekers, or you can target active MLMers. Of the three, active network marketers have the greatest potential to explode your group with the least effort. Focus your energies there, and your business will never be the same.
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