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Sales Funnel: The Most Useful Means To Generate Sales
First off, a Sales Funnel is a marketing system that you have in set, to aid sort and sift your leads through.
It would be ingenious of you, to add a "Funded Proposal" component to your Sales Funnel, this way you are able to create cash on the front end, while you increase your primary business and residual money coming in on the back end.
The following is an outline of my Sales Funnel and the setup, that I have determined to be the most capable.
MARKETING:
By using several marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You should give this traffic truly valued content that's specific to the niche you are catering to, in order to get them to enter your Sales Funnel. Turning them into a lead.
PERSONAL CAPTURE PAGE:
In replace for your pertinent content, your prospects will provide you with their name, email address and most will possibly supply you their phone number.
You can build your own capture page or you can adopt one of the many marketing systems, that are accessible and permit you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your beneficial content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to keep on providing your leads with valuable content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to related and valuable tools that your leads can buy.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a vital step in the process. You must follow-through with your leads and start to formulate a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Again it's critical you do this.
Don't completely rely on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say hi and to offer help.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to view my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
Throughout this whole process, I never pitch my primary MLM business to my leads. Because I have offered them beneficial content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not select the tools featured in the system, yes! Do some not become a member of my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will get results and so will you!
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